Does your pricing support scalability? Scalability means the ability of your business to grow and expand. Can your business serve more customers profitably and deliver a return to the equity owners of the business? In financial terms, does an increase in sales mean that your bottom line improves? Or does each new sale erode your…
I’m speaking today to a very high pressure audience. 5th graders. My daughter’s class is now doing a unit on physics and she’s very excited about it. Since I majored in physics, she asked if I would come talk to her class. To kill two birds with one stone, so to speak, I decided to…
Question: My service is really based on intangibles. How do I set my fees when I’m not delivering anything tangible? There are several ways during a client conversation to assess the value of intangibles. I’ll cover those down below. But first, there is a fundamental mindset shift you must make. This is critical. Value is…
Are you an independent consultant/coach/expert — with a good track record and deep expertise in your field? If so, I have a question for you: What specifically would you do with an extra $250,000 after-tax personal income and another day off per week? Seriously. What would you do with this newly created wealth?
Imagine that I wave my magic wand, and, presto! You are now sitting right in front of your ideal client. (How you got here is actually not magic, but that is a related topic for another day.) You are having a great conversation so far — you’ve engaged them around their goals, dreams, opportunities, and challenges….
