If you happen to have $1.5 Million in spare cash, you might consider picking up a Bugatti Veyron — the fastest production car every made (cool video here). Forbes Life profiles the Bugatti Veyron here – revealing a very powerful alignment between the Bugatti business model and their business processes. How do they do it? ……
I recently received a letter from a firm that did some work for me over the past year. It was short and sweet. They wanted to let me know that they were raising their rates in 2008 due to the “increasing cost of doing business.” Guess what? As a customer, I don’t care about their…
I recently declined to pursue two opportunities that emerged over the past several weeks. Both would represent near term revenue. Yet I said no. Why? Why? Because they really do not fit with my strategy and business model. The challenge is that they are close enough to seem like they fit, but they really don’t….
Once you have defined all of the elements of the customer’s solution, now you can go to step two: defining all of the various options for how the customer might choose to buy the solution. Remember this is not what you are offering (yet) it is simply considering the various ways that customers buy. It…
How many times have you bought an item from a store, only to bring it home and discover that "batteries are not included" or "some assembly required?" I was working with a client last week when the topic of "solutions" came up. The issue was how to move from selling hardware, software, and services as…
