Last week I wrote to you about the critical distinction between direction and strategy. You also need to be aware of the concepts of identity and context. First, I’ll describe the concepts. Then I’ll share with you why it is so critical to your success in leading transformative growth.
As the leader of your company, it is vital that you get the fundamental distinction between direction and strategy. You are responsible for both — yet they are different. Here’s the distinction. Strategy is about the how. Strategy comes from the Greek word “strategos” — the art of the general. A strategy is often defined…
In the first weeks of 2015 I’ve talked with several entrepreneurial CEOs who are looking ahead — not just to 2015, but to 2020 and beyond. A big question on their minds is “what’s next?” Here’s a thread from our conversations that has big implications for you and your business. Imagine you were to rewind…
I had two nearly-identical working sessions with two CEOs last week within a twenty-four hour period. One session occurred Tuesday afternoon and the other occurred Wednesday morning. What’s the difference between these two companies? Of course they are different in terms of size and industry. The first company is a professional service business under $1…
Back in September, I went to a seminar in Chicago, hosted by Perry Marshall, (author of 80/20 Sales & Marketing.) The main speaker at this seminar was Richard Koch, (author of The Star Principle and The 80/20 Manager,) and he really challenged us to think — to think about our business and career in very…
