Two questions for you and your business: What have you learned in the past 90 days? What are you going to change as a result? My short answer: The past 90 days have been a period of intense action and learning for my company. I’ve learned a ton about my clients, my team, and my…
A key theme from last week’s Value Creation Intensive was Creation vs. Competition. We started with a quote from Wallace Wattles: “You are to create, not to compete for what is already created.” Conventional business is about competitive positioning. How is our stuff better than the competition? How can we get the client to choose…
Question: How do I get clients to sign up for long term engagements? Be aware that this question is potentially a dysfunctional question, similar to “how do I get high-paying clients?” (see previous post). Long-term client relationships are great for both you and the client. Long-term engagements? Not necessarily. Ask yourself — why do I…
I just returned from a week in Sicily. I spent three days leading a retreat for twelve emerging, high-potential leaders of a client’s company. A key theme for the week was the decision to upgrade your standards. I started my trip last Monday, leaving from Raleigh-Durham International airport. As I was standing in the boarding…
Are you still working on your website? Or marketing copy? Or designing a new service offering? Or deciding on what to charge? Whatever it is you are still working on in your marketing, do you understand the real reason it’s not done? I can only tell you because I am guilty of it as well….
