On this episode of Aligned Action, we dive into the topics of strategic sales conversion and the power of outside perspective in all aspects of our growth. Tune in as I share my recent experience with a client and how we were able to analyze and restructure his new service offer in a way that…
Does your pricing support scalability? Scalability means the ability of your business to grow and expand. Can your business serve more customers profitably and deliver a return to the equity owners of the business? In financial terms, does an increase in sales mean that your bottom line improves? Or does each new sale erode your…
Question: My service is really based on intangibles. How do I set my fees when I’m not delivering anything tangible? There are several ways during a client conversation to assess the value of intangibles. I’ll cover those down below. But first, there is a fundamental mindset shift you must make. This is critical. Value is…
A client came to me this week with a business idea. Based on her experience, she has a unique vantage point in the market — now she sees an opportunity for a very specialized service offering. Her question: What do you think of my idea? Will it make money?
In response to last week’s blog, I received the question: “I want to charge what I’m worth. Can you help?” Sure, here’s the number:
